{"id":984,"date":"2017-09-29T19:00:54","date_gmt":"2017-09-29T19:00:54","guid":{"rendered":"https:\/\/balmertcom.com\/?p=984"},"modified":"2019-01-30T17:03:30","modified_gmt":"2019-01-30T22:03:30","slug":"your-safety-culture","status":"publish","type":"post","link":"https:\/\/balmertcom.com\/es\/2017\/09\/29\/your-safety-culture\/","title":{"rendered":"Su cultura de seguridad"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"984\" class=\"elementor elementor-984 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76763e70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76763e70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12feb346\" data-id=\"12feb346\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c2cfad elementor-widget elementor-widget-text-editor\" data-id=\"3c2cfad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>&quot;En la batalla de usted contra el mundo, apueste por el mundo<\/em><em>. &quot;<\/em><\/p><p style=\"text-align: right;\">~ Dave Barry<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436a30ac elementor-widget elementor-widget-text-editor\" data-id=\"436a30ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"u77808-2\" class=\"normal1\"><span id=\"u77808\" class=\"Normal\">Pregunte en una sala de capacitaci\u00f3n llena de l\u00edderes de primera l\u00ednea cu\u00e1les son sus desaf\u00edos de seguridad m\u00e1s dif\u00edciles, a veces pondr\u00e1n \u201cCultura\u201d en la lista. \u201cEstamos librando una batalla cuesta arriba tratando de que nuestra gente\u2026. (complete el espacio en blanco: informe de cuasi accidentes, disminuya la velocidad, corra menos riesgos) Esa no es la cultura aqu\u00ed &quot;.<\/span><\/p><p id=\"u77801-2\" class=\"normal1\"><span id=\"u77801\" class=\"Normal\">Estoy seguro de que eres perfectamente capaz de llenar ese espacio en blanco para tu atuendo.<\/span><\/p><p id=\"u77801-4\" class=\"normal1\"><span id=\"u77801-3\" class=\"Normal\">Esa diferencia, algunas veces frente a todo el tiempo, se debe en gran medida a la perspectiva. Desde la sede, la cultura parece un bosque: no es lo que uno o dos est\u00e1n haciendo, sino lo que deber\u00edan estar haciendo cientos y miles. Desde la posici\u00f3n ventajosa del supervisor de primera l\u00ednea, todos los d\u00edas miran fijamente a los ojos de unas veinte secuoyas que est\u00e1n tratando de hacer lo correcto.<\/span><\/p><p id=\"u77801-6\" class=\"normal1\"><span id=\"u77801-5\" class=\"Normal\">Especialmente cuando su supervisor est\u00e1 fuera del sitio, asistiendo a un taller sobre liderazgo en seguridad.<\/span><\/p><p id=\"u77801-8\" class=\"normal1\"><span id=\"u77801-7\" class=\"Normal\">Sea como fuere, la cultura es un desaf\u00edo de seguridad para el que la opini\u00f3n del l\u00edder de primera l\u00ednea es m\u00e1s \u00fatil y correcta. Y uno para el que la vista desde arriba a menudo es defectuosa, de una manera muy significativa.<\/span><\/p><p id=\"u77801-10\" class=\"normal1\"><span id=\"u77801-9\" class=\"Normal\">\u00bfQuieres una prueba?<\/span><\/p><p id=\"u77801-12\" class=\"normal1\"><span id=\"u77801-11\" class=\"Normal\">Debieras. Siga leyendo: la cultura no es un asunto menor.<\/span><\/p><p id=\"u77801-14\" class=\"normal1\"><strong><span id=\"u77801-13\" class=\"Paragraph-Title\">&quot;La cultura se comi\u00f3 nuestra reputaci\u00f3n corporativa&quot;<\/span><\/strong><\/p><p id=\"u77801-16\" class=\"normal1\"><span id=\"u77801-15\" class=\"Normal\">Esas palabras exactas sirvieron como titular para un art\u00edculo sobre el tema de la cultura que Lou Gerstner escribi\u00f3 para el Wall Street Journal. Cuando se trata de experiencia y credibilidad, el Sr. Gerstner tiene mucho de ambos: se desempe\u00f1\u00f3 como CEO de RJR Nabisco e IBM, haciendo un excelente trabajo dirigiendo una compa\u00f1\u00eda de galletas y una compa\u00f1\u00eda de computadoras. \u00a1El chico puede arregl\u00e1rselas!<\/span><\/p><p id=\"u77801-18\" class=\"normal1\"><span id=\"u77801-17\" class=\"Normal\">Gerstner tom\u00f3 la pluma en la mano (lo m\u00e1s probable es que pusiera los dedos en un teclado. Fue un tipo de IBM durante m\u00e1s de una d\u00e9cada) para hacer una excepci\u00f3n a lo que un cierto futuro director ejecutivo de un banco minorista ten\u00eda que decir acerca de un Fracaso de alto perfil en las filas de su banco el a\u00f1o pasado:<\/span><\/p><p id=\"u77801-20\" class=\"normal1\"><span id=\"u77801-19\" class=\"Normal\">\u201cAl describir lo que caus\u00f3 una reciente debacle de la banca minorista, el director ejecutivo dijo que los empleados no respetaron la cultura del banco. No hicieron lo que les pedimos, es decir, &#039;poner al cliente primero&#039; \u201d.<\/span><\/p><p id=\"u77801-22\" class=\"normal1\"><span id=\"u77801-21\" class=\"Normal\">Gerstner prosigui\u00f3: &quot;Esta no es la primera vez que veo a los l\u00edderes corporativos culpar a una falla en la &#039;cultura&#039; por las principales deficiencias en el desempe\u00f1o de su empresa&quot;.<\/span><\/p><p id=\"u77801-24\" class=\"normal1\"><span id=\"u77801-23\" class=\"Normal\">Piense en esto: aqu\u00ed hay un ex CEO de alto perfil que critica a otro CEO (en ese momento, actual) por arrojar a sus empleados debajo del autob\u00fas. Por no &quot;honrar la cultura&quot;. En el Wall Street Journal, nada menos. Malditas palabras de pelea.<\/span><\/p><p id=\"u77801-26\" class=\"normal1\"><span id=\"u77801-25\" class=\"Normal\">Estoy pensando en invitar a cada uno a ser editorialista invitado para una futura edici\u00f3n de MSP News sobre el tema de la cultura corporativa y la SEGURIDAD. Si est\u00e1n de acuerdo, mi desaf\u00edo de seguridad m\u00e1s dif\u00edcil ser\u00e1 asegurarme de que nadie resulte herido.<\/span><\/p><p id=\"u77801-28\" class=\"normal1\"><span id=\"u77801-27\" class=\"Normal\">Pero primero, tendr\u00e1n que ponerse de acuerdo en una definici\u00f3n com\u00fan, y de sentido com\u00fan, de cultura. Por lo que he le\u00eddo, no est\u00e1n en la misma p\u00e1gina. Ni siquiera cerca.<\/span><\/p><p id=\"u77801-30\" class=\"normal1\"><strong><span id=\"u77801-29\" class=\"Paragraph-Title\">\u00bfCultura?<\/span><\/strong><\/p><p id=\"u77801-32\" class=\"normal1\"><span id=\"u77801-31\" class=\"Normal\">En este rinc\u00f3n: El director general del banco, quien opina que cinco mil empleados del banco \u201cno respetaron\u201d la cultura de su banco, que se encuentra en su declaraci\u00f3n de valores corporativos. En la otra esquina: el ex director ejecutivo de The Computer and Cookie Company que escribe, si desea comprender la cultura real, &quot;no mire la declaraci\u00f3n de valor en el nuevo manual del empleado&quot;.<\/span><\/p><p id=\"u77801-34\" class=\"normal1\"><span id=\"u77801-33\" class=\"Normal\">Palabras, palabras, palabras. Ya basta.<\/span><\/p><p id=\"u77801-36\" class=\"normal1\"><span id=\"u77801-35\" class=\"Normal\">En lo que respecta a la cultura de ahora en adelante, usemos esta definici\u00f3n simple: &quot;La cultura es la forma en que las cosas son realmente por aqu\u00ed&quot;. No me agradezcas por eso: esta definici\u00f3n viene de Noel Tichy. Cuando se trata de cultura, Noel conoce la cultura.<\/span><\/p><p id=\"u77801-38\" class=\"normal1\"><span id=\"u77801-37\" class=\"Normal\">T\u00fa tambi\u00e9n. Lo mismo ocurre con todos los l\u00edderes de primera l\u00ednea. As\u00ed son las cosas realmente. En el mundo real. Donde trabajas. La cultura no son palabras en un cartel en la pared. En la mayor\u00eda de los lugares, la cultura no se parece en nada a lo que los altos ejecutivos quieren que sea ... o incluso piensan que podr\u00eda ser.<\/span><\/p><p id=\"u77801-40\" class=\"normal1\"><span id=\"u77801-39\" class=\"Normal\">Pero es real. Y realmente importante. Y a menudo un problema real para los responsables directos de realizar el trabajo. Hecho de forma segura.<\/span><\/p><p id=\"u77801-42\" class=\"normal1\"><span id=\"u77801-41\" class=\"Normal\">Sin mencionar a los que est\u00e1n en la cima, que podr\u00edan estar sorprendidos, o incluso despedidos, como lo fue finalmente el CEO de un banco minorista, por lo que REALMENTE era la cultura en su empresa. Esos cinco mil seguidores suyos no &quot;dejaron de honrar la cultura&quot;. Eran la cultura.<\/span><\/p><p id=\"u77801-44\" class=\"normal1\"><span id=\"u77801-43\" class=\"Normal\">Doh<\/span><\/p><p id=\"u77801-46\" class=\"normal1\"><strong><span id=\"u77801-45\" class=\"Paragraph-Title\">La realidad es la realidad<\/span><\/strong><\/p><p id=\"u77801-48\" class=\"normal1\"><span id=\"u77801-47\" class=\"Normal\">Todo es tan simple. La cultura es como son realmente las cosas. Si quieres conocer la cultura, todo lo que tienes que hacer es buscar la cultura. No se moleste con los valores at\u00edpicos: lo que est\u00e1n haciendo los mejores y los peores. Mira lo que la mayor\u00eda de la gente est\u00e1 haciendo. En cosas que importan, para ti y para la seguridad. \u00bfLa mayor\u00eda de la gente informa de cuasi accidentes? \u00bfEnrollar las mangueras? \u00bfGuardar las cosas? \u00bfAferrarse a los pasamanos? \u00bfCompletar cuidadosamente las listas de verificaci\u00f3n? \u00bfSigue fielmente el proceso de JSA? \u00bfLlegar a las reuniones a tiempo? \u00bfPrestas atenci\u00f3n en las reuniones de seguridad?<\/span><\/p><p id=\"u77801-50\" class=\"normal1\"><span id=\"u77801-49\" class=\"Normal\">Esas son sus &quot;dimensiones culturales&quot;: una elegante disgusto por el comportamiento colectivo en un asunto en particular. Recopile algunos datos, m\u00edrelos con honestidad y estar\u00e1 en el camino de conocer su cultura. Puede que te guste lo que ves; puede que no. Pero es lo que es.<\/span><\/p><p id=\"u77801-52\" class=\"normal1\"><span id=\"u77801-51\" class=\"Normal\">Esto no es ciencia espacial. Es ciencia social.<\/span><\/p><p id=\"u77801-54\" class=\"normal1\"><strong><span id=\"u77801-53\" class=\"Paragraph-Title\">Cultura: \u00a1El desaf\u00edo!<\/span><\/strong><\/p><p id=\"u77801-56\" class=\"normal1\"><span id=\"u77801-55\" class=\"Normal\">Cuando un supervisor dice: &quot;Estoy luchando contra la cultura&quot;, casi siempre tiene raz\u00f3n. Es como nadar contra la corriente: luchar contra la corriente requiere una gran inversi\u00f3n de energ\u00eda para simplemente permanecer donde est\u00e1, y mucho menos avanzar contra la corriente.<\/span><\/p><p id=\"u77801-58\" class=\"normal1\"><span id=\"u77801-57\" class=\"Normal\">Por otro lado, cuando un ejecutivo dice: &quot;Necesitamos crear una cultura donde ...&quot; casi siempre est\u00e1n equivocados. Eso es porque ya HAY una cultura. Pero probablemente no sea la cultura que quieren.<\/span><\/p><p id=\"u77801-60\" class=\"normal1\"><span id=\"u77801-59\" class=\"Normal\">As\u00ed, el trabajo que enfrenta el ejecutivo es CAMBIAR la cultura. Trabajo duro, ya que requiere mucha m\u00e1s energ\u00eda de la que creen; a menudo mucho m\u00e1s de lo que est\u00e1n dispuestos a invertir. En primer lugar, est\u00e1 la energ\u00eda necesaria para hacer estallar la cultura existente: lograr que la mayor\u00eda de la gente &quot;deje de hacer eso&quot; o &quot;deje de hacerlo de esa manera&quot;.<\/span><\/p><p id=\"u77801-62\" class=\"normal1\"><span id=\"u77801-61\" class=\"Normal\">Pero espera hay mas. Luego, deben poner a\u00fan m\u00e1s energ\u00eda en volver a ensamblar esos fragmentos, moldearlos en el comportamiento colectivo que quieren tener: en su atuendo, por la mayor\u00eda de las personas que trabajan para su atuendo.<\/span><\/p><p id=\"u77801-64\" class=\"normal1\"><span id=\"u77801-63\" class=\"Normal\">Que, despu\u00e9s de todo, es: su atuendo.<\/span><\/p><p id=\"u77801-66\" class=\"normal1\"><span id=\"u77801-65\" class=\"Normal\">De lo contrario, la poderosa corriente de la cultura llevar\u00e1 su atuendo a donde \u00e9l, la cultura, quiera ir. Por s\u00ed mismo.<\/span><\/p><p id=\"u77801-68\" class=\"normal1\"><span id=\"u77801-67\" class=\"Normal\">Que bien puede estar &quot;en las rocas&quot;. No quieres ir all\u00ed.<\/span><\/p><p id=\"u77801-70\" class=\"normal1\"><span id=\"u77801-69\" class=\"Normal\">Ahora comprende correctamente el desaf\u00edo de la cultura. Y probablemente tambi\u00e9n tenga dolor de cabeza.<\/span><\/p><p id=\"u77801-72\" class=\"normal1\"><span id=\"u77801-71\" class=\"Normal\">Paul Balmert<br \/><\/span><span id=\"u77801-73\" class=\"Normal\">Septiembre de 2017<\/span><\/p><p><!-- Created with Elementor --><!-- Created with Elementor --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>En las Noticias de gesti\u00f3n de rendimiento de seguridad de este mes, Paul examina la cultura de seguridad: qu\u00e9 es, por qu\u00e9 es importante, por qu\u00e9 puede ser un problema y qu\u00e9 necesita saber para cambiarlo. Si eres como yo, obtendr\u00e1s mucho valor de lo que tiene que decir. Incluso puede obtener una nueva apreciaci\u00f3n del papel que recubre sus pasillos.<\/p>","protected":false},"author":1,"featured_media":986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1365,1367],"tags":[],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","category-change"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Safety Culture | Balmert Consulting<\/title>\n<meta name=\"description\" content=\"Leaders the world over see \u201cthe safety culture\u201d as one of their toughest safety challenges. 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